Online Video and Social Media Manager – National Film and Sound Archive of Australia
📌 Vacancy Fact Sheet
- Reference Number: VN-0769915
- Agency: National Film and Sound Archive of Australia
- Job Title: Online Video and Social Media Manager
- Position Number: 88587
- Classification: Executive Level 1
- Closing Date: Sunday 21 June 2026
- Job Type: Full-Time, Ongoing;Non-Ongoing
- Location: Pyrmont NSW
- Future Merit Locations: Various locations – ACT, Various locations – NSW,
- Salary: $121,755 – $132,713
- Office Arrangement: Flexible (You may apply for flexible working arrangements)
About National Film and Sound Archive of Australia
The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling
the national story by collecting, preserving and sharing audiovisual media, the cultural experience
platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest
audiovisual collections. It is also one of the country’s most used cultural collections, with around
125 million views of collection content each year. The NFSA is in a period of significant change.
Following increased Government investment, the institution is in a process of digital
transformation, establishing the NFSA as Australia’s most dynamic and valued cultural
organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to
digitise our collection at scale – to preserve it for the future, to make sure it can be discovered, and
to share it with all Australians.
We continue to work on developing a stable, secure and future-proof workforce across our four
physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne. We
are also undergoing a program of business improvement for many of our corporate systems to
improve efficiency and reduce manual handling.
We are an ambitious organisation, and we aim to be an employer of choice within the Galleries,
Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well
as favourable employment conditions and unique development opportunities for our staff.
Cultural Values
We are an equal opportunity employer, embracing a diverse range of applicants such as veterans,
and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community
members, individuals with disabilities and/or health conditions, as well as those from varied faith
and cultural backgrounds. At the NFSA we prioritise the development of a safe, inclusive, and
high-performance culture through shared actions and behaviours that align with our strategy and
direction. This empowers our employees to effectively contribute to our goals.
The National Film and Sound Archive of Australia is committed to ensuring a child-safe and
child-friendly environment. All employees are expected to demonstrate a commitment to, and
support for these principles in theory and practice.
Duties
- Under broad direction, this position is responsible for delivering the following functions:
- 1.
- 2.
- 3.
- 4.
- 5.
- Lead and grow the NFSA’s social media presence across established platforms, including
- Meta (Instagram and Facebook) and YouTube, and assess opportunities across emerging
- channels.
- Set and deliver platform and audience strategy, translating priorities into clear, executable
- publishing plans.
- Lead video led storytelling across platforms, aligned to brand voice and guidelines, audience
- behaviour, and platform strengths.
- Oversee and contribute to content planning, commissioning and creative direction, with
- hands on input into short form video.
- Use performance data and insights to optimise publishing and drive measurable growth in
- reach and engagement.
- Manage community engagement, moderation and reputation risk, including escalation of
- sensitive issues.
- Recruit, lead and develop a small specialist team, setting clear expectations and building
- capability.
- Build and manage effective relationships with internal stakeholders and external partners,
- including developing content partnerships with platforms, brands and creators, to deliver
- integrated outcomes.
- Manage budgets and contribute to revenue and monetisation activity where relevant.
- Selection Criteria
- The successful candidate will demonstrate their capacity against the following:
- Significant senior level experience leading social media, with a proven track record
- managing platforms at scale, delivering strategy and driving sustained audience growth and
- performance – including, but not limited to, YouTube and Meta.
- Advanced expertise in video led social storytelling, including hands on experience
- commissioning or creatively directing high performing short form content, with clear evidence
- of impact.
- Deep, current understanding of platform dynamics and design trends, with the ability to apply
- data and insights to optimise publishing and improve performance.
- Well-developed leadership and stakeholder management skills, including proven capability
- managing community, reputation and risk in public facing environments, including
- moderation and escalation of sensitive issues.
- Strong editorial judgement and copy leadership, including the ability to write, edit and
- oversee clear, compelling social copy, and to guide others in mastering the NFSA’s
- distinctive tone of voice across platforms.
Eligibility / Notes
- Desired Skills and Experience
- Tertiary qualifications in communications, media, marketing or a related field, or equivalent
- professional experience.
- Extensive professional experience in social media strategy, digital publishing or content
- production within media, cultural institutions or other content led organisations.
- Experience operating in complex or high profile environments, including public facing or
- government contexts.
- How to Apply
- When applying via our online e recruitment system, please provide:
- A written application of no more than 1,000 words addressing the selection criteria, outlining
- how your skills and experience meet the requirements of the role.
- A folio or links to social channels, campaigns or content you have led or significantly shaped,
- clearly demonstrating audience growth, performance or impact.
- Your current resume is also to be included in your application.
- In addition to an application and your resume, the assessment process for this position may also
- include an interview and referee reports.
- We welcome and encourage applications from people with disability, the LGBTIQ+ communities,
- from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically
- diverse backgrounds.
How to Apply
Position Contact Kate Scott, 02 8202 0186
Agency Recruitment Site https://candidate.aurion.cloud/nfsa/production/
Applicants to vacancies notified in all formats of the electronic Public Service Gazette should be aware:
that the names of successful applicants will also be notified in all formats of the electronic Public Service Gazette
applicants found suitable may be offered similar employment opportunities by other Australian Public Service agencies
Prime Minister and Cabinet Vacancy